I just read a great article on the design/creativity side of church communications. To me, the author hits the nail on the head here:
So if the Church is not in competition with popular culture, how does it fit within society? And how does it continue to remain relevant to an ever-changing populace? The Church is, in some sense, similar to the position of a hospital in a community. It doesn’t exist to sell something, but to offer a cure to a sickness. In the case of the Church, the price of this sickness is more severe: eternal death. The message of the Church is cheapened when it is placed in the same category as a product to be marketed or a program to be promoted.
Seems to be echoes of Paul in his letter to the Corinthians. God doesn’t want us to market the Gospel, to peddle a “magic cure” like other snake oil religions. Instead, God desires us to be genuine and authentic, living the gospel message out in our lives and demonstrating that it is true.